WestmountFashionista

Trust Fund Beauty

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I’m going to let you in on a little secret darlings and that secret is Trust Fund Beauty. One word: OBSESSED. Like, bring my own polish to the salon obsessed. Honestly,  I am truly and deeply in love with this Montreal based polish line. Heavy words for a nail polish I know, but trust me…this line is deserving of serious praise. From their delightfully tongue-in-cheek  individual and collection names (ummm…Champagne Problems and Celebutant anyone?!) to their gorgeous shades (think creamy ladylike pastels, bold punchy brights, sleek mattes, and ultra luxe holographics), Trust Fund Beauty is a true gem in the world of nail polishes. Not just a pretty product, it’s actually free from five of the worst chemical offenders that are found in even the most high-end polishes and are also cruelty-free. Make sure to check out all of the fabulous polishes here as well as the monthly membership option and $10 sample trios.

Another thing I love about Trust Fund Beauty? The fact that it’s helmed by the fashionable, funny, and creative Samara Granofsky who saw a gap in the beauty industry and saw fit to fill it herself. Check out my interview with her below to find out even more about this amazing brand and how you can embrace your inner Rich Bitch.

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The full Heiress Collection plus Sex Tape (top row, far right)

What inspired you to start Trust Fund Beauty?

Admittedly, I am pretty polished obsessed, changing my nail polish at least twice a week. But other than being polish-consumed, my mother inspired me. When she was going through chemo, she was looking for a non-toxic brand with an edge but couldn’t find one. Years later, I put my addiction, her desire and our shared sense of humour together to create TFB.

What are some of your favourite nail and beauty trends for Spring/Summer?

The brighter the better! My personal style is pretty classic; jeans, heels and a boyfriend blazer, so adding a bright and fun nail is a great way to make a statement.

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What are your must have colours from Trust Fund Beauty?

Gossip Mag, Money Buys Happiness and Sex Tape! They are bright, but can be worn year round.

You have 48 hours in Montreal, how do you spend it?

Shopping (love JoshuaDAVID!), eating and sitting on a terrasse watching the people go by.

Where do you find your inspiration when creating new collections?

Everywhere! Just in my daily life and conversations. Some of the people around me say some really funny stuff!

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Who are your style icons?

Face – Brigitte Bardot

Hair – Khloe Kardashian

Clothing – depends on the mood I’m in

Personality – Bethenny Frankel

Who is the Trust Fund Beauty woman?

The Trust Fund Beauty woman is a strong woman, who knows what she wants and likes but will not waiver on her beliefs. That is why Trust Fund Beauty nail polish is non-toxic and cruelty free. Trust Fund Beauty’s attitude towards life and fashion is that you should be unapologetically fabulous and that it’s ok to be edgy and have a sense of humor.